✦ Agency Tools

    Reports under your brand, with evidence behind them

    Present SEO and AI visibility findings in your agency identity. Choose the relevant metrics, explain their context and make the next actions clear for clients.

    SEO and AI visibility in one workspace

    Research contextCapterra
    4.5/5Trustpilot
    Research contextGetApp
    4.5/5G2
    1

    Keep your identity consistent

    2

    Set up the client-facing details

    3

    Make recurring reports worth reading

    ✦ Features

    Want to know where you are ranking on Google for all your targeted keywords?

    WatchOwl lets you filter and throw in all the keywords that you are indexed for to accurately measure where you stand in organic search results.

    Keep your identity consistent

    Keep your identity consistent

    Use your branding to give clients a familiar reporting experience. Branding changes the presentation, not the source or meaning of the underlying metrics.

    • Apply your agency logo
    • Use a consistent color scheme
    • Keep report labels readable
    • Include clear client and project context
    Set up the client-facing details

    Set up the client-facing details

    Review domain and sender settings before sharing access. Confirm which branded options are available for your account and test the client experience.

    • Review available custom-domain settings
    • Check sender name and address
    • Test client-facing access
    • Keep account permissions appropriate
    Make recurring reports worth reading

    Make recurring reports worth reading

    A scheduled report still needs an explanation. Keep the date range consistent and add context about changes, uncertainties and planned work.

    • Share reports through available links
    • Choose a suitable reporting schedule
    • Separate SEO and AI observations
    • Review the summary before sending
    Context
    Read the query
    Sources
    Review the evidence
    Trends
    Compare like for like
    Action
    Choose the next review
    ✦ Use Cases

    Built for every team that cares about ranking

    From solo SEOs to global agencies — WatchOwl adapts to the way you work and reports the way your stakeholders expect.

    In-house teams

    Keep a shared baseline and connect observations to your marketing priorities.

    Agencies

    Explain the reporting period, measured sample and next actions to each client.

    Content teams

    Use the findings to choose questions that deserve a clearer, better-supported answer.

    Independent specialists

    Focus research on the projects and decisions within your current plan allowance.

    White Label Reports helps you in multiple ways — for free

    1

    Apply your agency logo

    2

    Use a consistent color scheme

    3

    Keep report labels readable

    4

    Include clear client and project context

    5

    Review available custom-domain settings

    6

    Check sender name and address

    Explore related features

    FAQs

    Frequently Asked Questions

    Everything you need to know — answered.

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